Want to set yourself apart from your competition? One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start. Research shows that 78% of consumers believe that companies providing custom content want to build long-term relationships. That goes a long way for brands trying to find new and keep customers, especially when the purchase is a big ticket item like a new car or auto service.
Link building can be a very powerful tool for boosting your search engine ranking. To put it simply, search engines work by sending their "spiders" through the "web" to find links that lead them to new pages. So the more links you have throughout the web, the easier it is for the spiders to find you, and the more likely your website is to end up in the search results.