It might sound a little strange, but your website could easily turn out to the "best employee" your company ever had. Think about it. Your website isn’t going to ask for a pay rise, call in sick or have a fight with another member of staff. Once your website is up and running you can sit back, relax and allow it to handle all of those great customer enquiries that you are going to get.
One crucial aspect that will determine the success of your website is how easy it is for the potential customers to actually find it. Given the volume of websites available and with new sites popping up every day this isn’t as easy as it might sound.
If it were a traditional high street store you could publish a map to make it easy for customers to find your services. If only life was that simple on the internet.