Link building can be a very powerful tool for boosting your search engine ranking. To put it simply, search engines work by sending their "spiders" through the "web" to find links that lead them to new pages. So the more links you have throughout the web, the easier it is for the spiders to find you, and the more likely your website is to end up in the search results.
Talking about your company on your website is like meeting a client in a business suit: You need to dress it up in order to make a good impression.
In our previous post we introduced you to SEO (Search Engine Optimisation) and why it is important to your website and business. To recap; by making small changes to your website, you can improve your search engine ranking, increase your website traffic,
Put yourself in your potential customer's shoes for a moment. They're looking for a product or service (which your business provides), so they type a relevant keyword into Google. (Yes, try that now - just play along, we have a point!)